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Television Preview
Television Preview (also known as "New TV Preview") is a market research company that purports to test pilots of new television shows while actually looking for audience's reactions to commercials presented in a "home-like" atmosphere between breaks in these shows. Based in Evansville, Indiana, Television Preview is a division of RSC the Quality Measurement Company, a member of the ArsGroup. The preview offer is considered a scam because, even though Television Preview takes no money from viewers, the company is not associated with any actual television producers and the "pilots" they preview are years old. Viewers are instead asked to rate the commercials they see. Also, under the guise of selecting prizes they'd like to win in a drawing, viewers choose their "favorites" from pages of pictures of consumer products. In addition, while invitations are distributed to adults of all ages, most of the attendees are senior citizens aged 50 or over, with the commercials and questions slanted towards them.
== The process ==
Television Preview randomly sends out invitations and tickets to specific screenings, usually held in hotel conference rooms. The invitation contains text insinuating that the viewer will help decide what will be featured on television's next fall lineup:
Instead, viewers are shown old television pilots that were never picked up. They are asked to give a thumbs-up or thumbs-down style rating, and then fill out pages of questionnaires about their purchasing preferences, brands they like, products they are likely to use, and so forth.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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